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Wednesday, November 4, 2009

TypeFace With Holes In Could Save Businesses $$$$’s

Want to save ink without having to shrink the font size?
Well, now you can reduce the amount of ink you use when printing normal-size fonts by using a special ‘perforated’ lettering technique.
This new Ecofont has been designed by a Dutch marketing firm to save ink without shrinking your advertising to the size of a thimble!
How Does It Work?
Basically at small sizes - such as a normal 10-font size - the printing just looks a bit paler than any other normal text, such as Tahoma. However, the secret of this potentially massive money-saving ink-reducing eco-advance can only be seen when you blow up the font size to larger sizes like 32.
Then you see that it is full of holes!
Basically someone has gone through all the letters, numbers and symbols with a tiny cookie cutter and the resulting ‘holey’ print can save a fifth of the usual ink needed for basic home printing needs.
I can’t believe nobody thought of this sooner!
Scaled up- Spranq - the company involved in this eco-invention - reckon that a company with 5000 employers could save around $125,000 per year! That is a lot of savings - and not a lot of ink cartridges to replace!
Scaled down - it would certainly be suitable for printing general stuff off the Internet like road directions or receipts and product details. Work emails can be printed off without the added costs that bosses normally moan about and kids can print out their homework without their parents giving them grief about the money!
It Has Limitations, Of Course…
…but this Ecofont isn’t designed for massive posters and street-side adverts.
Nor would it be appropriate for job applications and legal documents - but it is certainly and great idea for the home, school and small businesses - and could still be part of the recession-proofing of many larger companies who would rather cut back on ink than staff!

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